Tuesday, May 01, 2012
89 Degrees Names Tim Pounanov Director of Digital Marketing Technology
Next Generation Marketing Firm Taps Digital Pro
BURLINGTON, MA – May 1, 2012 – 89 Degrees, a next-generation marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, has named Tim Pounanov director of digital marketing technology.
In this new position, Pounanov will lead 89 Degrees' Digital Marketing Technology Services, managing a team of digital marketing application developers and engineers to offer integrated digital marketing solutions for clients, including email, mobile/tablet, websites and web applications, database and applications, and customer intelligence.
IKEA, hhgregg, Genzyme, the American Cancer Society, Crabtree & Evelyn, Fila, and UNO are some of the clients now using this service to digitally engage with their customers.
Pounanov’s 15+ years of experience in database and software design, technical leadership, management and strategic planning have made him an expert in web application development, user interface design, web services, data warehousing and business intelligence.
Tim has successfully designed and built multi-tier web applications for content management, online collaboration, e-commerce, fulfillment/inventory management, dynamic reporting, image processing, geo-mapping, 3-D visualization, de-duplication and encryption.
Prior to 89 Degrees, Tim was VP, director of software development at agency DraftFCB, New York, and led the application and database development group at DraftWorldwide. His client experience includes Avis, GM, Verizon, HBO, AstraZeneca, Merck, Bank of America, United Healthcare, Compaq, Unilever, Ontario Lottery, Pearson Education and others.
Tim received both a BA and MA in Computer Science from Queens College in New York.
“Tim is a highly regarded expert who understands not only the technology to create digital customer relationships, but how data-driven insights can shape that engagement strategy,” said Jundong Song, vice president of marketing intelligence technology at 89 Degrees. “He’s a great choice to lead our fast-growing digital services team, and is already making a difference in this key role.”
About 89 Degrees
89 Degrees -- a next-generation marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera@89degrees.com.
